Sad News for Samsung Fans: Galaxy S24 Ultra Sees Price Drop, But Galaxy AI Access to End in 2025
The Samsung Galaxy S24 Ultra is now available at ₹84,999—a 37% drop from launch—with extra discounts potentially bringing the price down to ₹40,000. Galaxy AI features remain free only until the end of 2025, after which some may require a paid subscription.
Refer Samsung Official website: https://www.samsung.com/in/smartphones/galaxy-s25-ultra/
Samsung Galaxy S24 Ultra: Before vs After – Current Pricing & Discounts
As of June 2025, the 12GB RAM + 256GB storage variant of the Samsung Galaxy S24 Ultra is available on Amazon India at ₹84,999, reflecting a 37% discount from its launch price. Additional savings are possible through exchange offers and bank promotions, potentially reducing the effective price further to approximately ₹40,000.
| Pricing Details | Before | After (June 2025) |
|---|---|---|
| Price | ₹1,29,999 (Launch Price) | ₹84,999 |
| Discount | — | 37% Off |
| Exchange Offer | Not Applicable | Available (reduces price further) |
| Bank Offers | Not Applicable | Available (select cards) |
| Effective Price | ₹1,29,999 | As low as ₹40,000 (with offers) |
Galaxy AI: Free Until End of 2025
Samsung’s Galaxy AI suite, integrated into the S24 Ultra, includes features like Circle to Search, Live Translate, Chat Assist, Generative Edit, Note Assist, and AI Wallpaper Generator. These tools are powered by a combination of on-device processing and cloud-based intelligence, utilizing Google’s Gemini model and Samsung’s in-house technologies. Samsung Galaxy S24 Ultra announced that Galaxy AI features will remain free “at least through the end of 2025.” Post-2025, some or all of these features may require a subscription or fee. Notably, features such as Live Translate (especially over voice calls), Generative Edit tools for photos, and Chat Assist enhancements are among those that might transition to a paid model.
Galaxy S24 Ultra Price Drop: Why It Happened
When Samsung Galaxy S24 Ultra first launched, the Galaxy S24 Ultra had a premium price tag of around ₹1,29,999 in India and $1,299 in the US. But as of mid-2025, prices have dropped significantly across major online platforms and carrier stores.
Why the price fell:
- New launches are coming – Samsung’s next-gen foldables, like the Galaxy Z Fold 6, are on the horizon.
- AI is no longer exclusive – Features like Live Translate and Circle to Search are now showing up in mid-range models like the Galaxy A55 and Pixel 8a.
- Software innovation isn’t hardware-locked – The core of Galaxy AI is software-based and driven by Google’s Gemini model.
- Intense competition – Google, OnePlus, and Xiaomi have released strong alternatives at lower prices.
For smart buyers of Samsung Galaxy S24 Ultra, this price drop is an opportunity — but one that requires understanding what you’re really getting (and what you may eventually have to pay for).
What is Galaxy AI? Samsung’s Smartest Upgrade Yet
Galaxy AI is Samsung’s suite of AI-powered tools built into the Galaxy S24 series, using both on-device and cloud intelligence (powered by Google Gemini and Samsung’s tech).
Key Features on the S24 Ultra:
- Circle to Search – Instantly search anything on-screen by drawing a circle.
- Live Translate – Real-time call and conversation translation, even offline.
- Chat Assist – Rewrites messages with improved tone, grammar, or style.
- Generative Edit – Edit photos by removing objects or expanding backgrounds.
- Note Assist – Summarizes and cleans up handwritten or voice notes.
- AI Wallpaper Generator – Creates custom wallpapers based on your mood or theme.
These features make the Galaxy experience smarter — but there’s a catch: they’re only free until the end of 2025.
Galaxy AI Is Only Free Until the End of 2025
Samsung officially stated that Galaxy AI features will remain free “at least through the end of 2025.” After that, the company may start charging users for some or all of the features.
“Selected Samsung Galaxy S24 Ultra AI features may require a subscription or fee after 2025.” — Samsung Official Statement
This is a major point to consider of Samsung Galaxy S24 Ultra if you’re buying right now. While AI is one of its biggest selling points, there’s no guarantee it will stay free forever.
Features that might become paid:
- Live Translate (especially over voice calls)
- Generative Edit tools for photos
- Chat Assist enhancements
- Future Galaxy AI features not yet announced
So, if you want to take full advantage of Galaxy AI without extra cost, now is the time to buy — before subscriptions come into play.
Galaxy S24 Ultra Hardware: Still a Beast in 2025
Even if Samsung Galaxy S24 Ultra removed the AI features, the Galaxy S24 Ultra remains one of the most powerful smartphones available in 2025.
| Feature | Details |
|---|---|
| Display | 6.8-inch QHD+ AMOLED 2X, 120Hz |
| Processor | Snapdragon 8 Gen 3 for Galaxy |
| Camera | 200MP main + 50MP periscope + 12MP ultrawide |
| Battery | 5,000 mAh, 45W fast charging |
| Build | Titanium frame, Gorilla Glass Armor |
| Storage | Up to 1TB |
| Software Support | 7 years of OS + security updates |
Samsung Galaxy S24 Ultra display is brighter and more durable than ever, the cameras deliver stunning results in all lighting conditions, and the phone supports advanced editing and productivity tools like Samsung DeX, S Pen support, and more.
Is the S24 Ultra Still Worth Buying in 2025?
YES, If You:
- Want flagship performance at a reduced price
- Want to experience Galaxy AI while it’s still free
- Care about camera quality, display, and long-term updates
- Prefer a phone with a titanium build and premium feel
NO, If You:
- Want a foldable phone (consider the Galaxy Z Fold 6)
- Prefer stock Android (Pixel 8 Pro or upcoming Pixel 9)
- Want AI features at a lower price (Galaxy A55 or Pixel 8a)
- Plan to wait for Samsung’s 2026 AI subscription plans
Final Verdict: Buy Smart, Buy Now (If You’re Ready for AI)
The Samsung Galaxy S24 Ultra is still an elite smartphone in 2025. With its recent price reduction and free Galaxy AI tools, it offers more value now than ever before.
But keep in mind: Galaxy AI features may become paid starting in 2026. That makes 2025 the best window to experience everything this phone offers without hidden costs.
If you’re an early adopter or productivity-focused user, now’s the time to jump in.
Pro Tip:
Look out for seasonal offers — like monsoon sales in India or summer promos in the US — to grab the S24 Ultra at an even lower price, bundled with accessories or extended warranty.
